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Sea-Doo releases 2017 lineup

on 08/17/2016 - 01:36 pm

BRP (TSX: DOO) has introduced its new Sea-Doo models and a new Rotax Advanced Combustion Efficiency (ACE) power plant. The 2017 Sea-Doo line includes the Sea-Doo SPARK TRIXX, an accessible price-point with new GTS/GTI models and more performance in the mid-range with a GTR-X 230 powered by a new Rotax 1500 HO ACE engine.
“The Sea-Doo watercraft line has never been stronger,” said Anne Bélec, SVP Global Brand, Communications and PAC at BRP. “By offering new models that continue to focus on rider needs such as affordability and efficiency, and of course fun, more people can find the right model for them and make the dream of owning a Sea-Doo watercraft a reality.&rdqu ...

Yamaha moving world snowmobile HQ to Toronto

on 08/15/2016 - 02:36 pm

Yamaha Motor Co., has announced that effective July 1, it has moved its global headquarters for its snowmobile operations to Toronto from Japan. Yamaha recently took a similar approach with its ATV and side-by-side operations, now headquartered globally in Georgia.
The new North American Snowmobile Division will take the lead in managing Yamaha’s worldwide snowmobile business, including product development, business planning and marketing. The objective is to bring greater focus to North America by increasing speed of product development, improving coordination and efficiencies with industry partners, and bettering research and product planning decisions due to closer proximity to the ...

Becoming The Best: British Customs Interviews Richard Pollock of Famed Mule Motorcycles

on 08/15/2016 - 02:17 pm

Los Angeles, CA (PRWeb)
Richard Pollock is the godfather of the iconic street tracker motorcycle style and the founder of famed Mule Motorcycles. His custom motorcycles have been on the cover of Cycle World magazine a staggering number of times, and he is recognized as one of the finest custom motorcycle builders in the world.
Recently, British Customs published an interview with him in which he discusses his upbringing, what inspired him to become the one of the best custom builders in the world, and why he favors Triumph motorcycles when creating a custom build. The interview can be found on the British Customs blog.
Pollock singularly runs Mule Motorcycles ...

Husqvarna, Emig launch coaching group

on 08/15/2016 - 01:54 pm

Husqvarna Motorcycles has announced its partnership with AMA Motorcycle Hall of Fame racer and industry icon Jeff Emig. Emig will focus on supporting the brand’s initiatives, projects and products. Emig brings with him a broad range of experience as both a former championship-winning racer and a professional broadcast commentator. His appeal to the Husqvarna brand, recognition as a skilled professional and enthusiasm for seeing continued industry success make Emig a perfect spokesperson for the brand.
The timing of this new partnership aligns perfectly with the recent formation of the United States Motorcycle Coaching Association (USMCA), a not-for-profit organization founded by indus ...

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